Voxly Vision
Does this apply to me?
The rules apply to anyone promoting qualifying cryptoassets to UK consumers, including:
- Crypto exchanges and platforms
- Token issuers and projects
- Influencers and partners promoting crypto
They are enforced by the FCA. A promotion must come from, or be approved by, an authorised firm — and the FCA can ask app stores and platforms to block non-compliant services for UK users.
Key rules
The core requirements:
- Authorisation or approval — promotions must come from or be approved by an FCA-authorised firm.
- Prominent risk warnings.
- 24-hour cooling-off period for first-time investors.
- No inducements like 'refer a friend' bonuses.
Common breaches
Where it goes wrong:
- Promotions without authorisation or approval.
- Missing or buried risk warnings.
- Skipping the cooling-off period.
- Banned incentives to invest.
How Voxly Vision checks an ad against this code
Every report shows an overall verdict, the rules at stake and a recommended fix. For crypto ads, Voxly Vision flags missing risk warnings and banned incentives such as refer-a-friend bonuses.
Recent rulings
HTX (formerly Huobi)
Court action · 10 Feb 2026
The FCA started legal proceedings against the exchange over illegal crypto promotions on its site and social media, and asked app stores and platforms to block it for UK users.
Rule: COBS 4.12A Crypto promotions
Frequently asked questions
Can you advertise crypto to UK consumers?
Only if the promotion comes from or is approved by an FCA-authorised firm, carries risk warnings and meets the cooling-off requirement.
What's the 24-hour cooling-off period?
First-time investors must be given a 24-hour pause before they can proceed, to prevent impulsive decisions.
Can influencers promote crypto?
Only within the rules — unauthorised, unapproved crypto promotions can breach the regime.
Who enforces the crypto promotion rules?
The FCA, which has taken action against non-compliant exchanges.