Voxly Vision
The problem
Nicotine advertising is already tightly restricted, and it's about to get much tighter. The Tobacco and Vapes Act 2026 brings in a full ad and sponsorship ban for vapes and nicotine pouches from 1 June 2027.
Today, the ASA already holds retailers responsible for ads their affiliates place. Tomorrow, almost any promotion will be off limits.
Most brands don't know how much of their existing content, partnerships and social would fall foul.
What we check
Every asset is checked against current and incoming rules:
- Tobacco and Related Products Regulations 2016 and CAP rule 22: where nicotine vape ads are and aren't allowed.
- Tobacco and Vapes Act 2026: the ad and sponsorship ban from June 2027.
- Tobacco Advertising and Promotion Act 2002: indirect promotion and brand imagery.
- Your own standards: required messages and how products can be shown.
You get a verdict, the rules at stake and a recommended fix, in under a minute.
How Voxly Vision checks an ad
Every report shows an overall verdict, the rules at stake and a recommended fix. Run your existing content through before June 2027 and you'll know exactly what has to come down.
Regulations we check
Latest rulings
No rulings write-ups for this sector yet. Catch every week's rulings on the blog.
Who it's for
Frequently asked questions
When does the vape ad ban start?
The advertising and sponsorship ban under the Tobacco and Vapes Act 2026 is due to start on 1 June 2027.
Can Voxly Vision audit our existing content?
Yes. Run your back catalogue through and get a list of what needs to change or come down.
Are we responsible for affiliate ads?
The ASA has held retailers responsible for vape ads placed by third parties, so it's worth checking those too.
Does it cover nicotine pouches?
Yes. The 2027 ban covers pouches and other nicotine products, and so do our checks.