Voxly Vision
Does this apply to me?
CONC 3 applies to firms promoting consumer credit, including:
- Lenders, credit card providers and car finance firms
- Buy-now-pay-later providers (brought under FCA rules from July 2026)
- Credit brokers and intermediaries
It is enforced by the FCA. Buy now pay later came under FCA rules from 15 July 2026, extending CONC-style expectations to that fast-growing sector.
Key rules
The core requirements:
- Representative APR shown correctly and prominently where required.
- Risk warnings where applicable.
- Clear, fair and not misleading promotions.
- Balance — benefits not overstated, costs not buried.
Common breaches
Typical failings:
- Missing or unclear representative APR.
- Downplaying the cost or risk of credit.
- Promotions that aren't clear, fair and not misleading.
How Voxly Vision checks an ad against this code
Every report shows an overall verdict, the rules at stake and a recommended fix. For credit and buy now pay later, Voxly Vision flags missing representative APR and promotions that play down the cost of borrowing.
Recent rulings
FCA CP26/15
Under review · 29 Apr 2026
The FCA is consulting on swapping much of CONC 3's detailed rules for Consumer Duty standards. Buy now pay later also came under FCA rules from 15 July 2026.
Covers: CONC 3 credit promotions, BNPL from July 2026
Frequently asked questions
What is representative APR?
A standardised rate figure that must be shown, correctly and prominently, in many credit promotions so consumers can compare cost.
Does CONC 3 cover buy now pay later?
BNPL came under FCA rules from 15 July 2026, bringing CONC-style expectations to the sector.
Is CONC 3 changing?
Yes. FCA consultation CP26/15 proposes moving much of its detail toward Consumer Duty standards.
Who enforces CONC 3?
The FCA.