Voxly Vision
How it works
Industries
Built for regulated categories
Woman smiling at her phone in a café, scrolling the kind of social ads Voxly Vision checks against the CAP Code and consumer law
General advertising
Any other brand: CAP, BCAP and consumer law
Gin and tonic on a garden table, the kind of drinks ad imagery Voxly Vision checks against the Portman Code and CAP rules
Alcohol
CAP, BCAP and Portman checks for spirits, beer, wine and RTDs.
Marketing team discussing a gambling campaign, checking ads for UK Gambling Commission and CAP compliance with Voxly Vision
Gambling
CAP, BCAP, LCCP and 25+ checks for operators and affiliates.
Woman lifting a dumbbell at the gym, typical supplement ad imagery Voxly Vision checks for health claims compliance
Health and supplements
Health claims and medicines checks for supplements, food and pharmacies.
Financial services marketing team in a sunlit office, reviewing financial promotions for FCA compliance with Voxly Vision
Financial services and crypto
FCA promotion checks for banks, lenders, insurers, investment and crypto firms.
Woman using her phone on a plane, where vape and nicotine ads reach audiences online and Voxly Vision checks them for compliance
Tobacco and vapes
Vape, nicotine pouch and tobacco checks ahead of the 2027 ad ban.
Popular codes
CAP CodeBCAP CodePortman Group CodeGambling Industry CodeConsumer Duty
All industries →Full Regulation Library →
Regulation Library
Every UK ad code we check, in plain English.
CAP and BCAP, Portman, FCA, gambling, health claims and vape rules, each with recent ASA rulings.
Browse the library →
Teams
Made for the whole sign-off chain
For brand managers
Check creative before it reaches legal, and stop losing days to sign-off.
For compliance teams
First-pass checks on every asset, so you focus on the judgement calls.
For IT and MarTech
Checks that plug into Slack, Teams, your DAM and workflow tools.
For legal
Screen every ad first, so you only see what needs a lawyer.
All teams →
The sign-off problem
From 3+ days to about an hour.
That's what escalated ads took in our work with Diageo. Bring a campaign you're worried about and we'll check it live.
Book a demo →
Clients
Featured case study · Diageo
Escalated ads: from 3+ days to about an hour.
How we built Diageo's first marketing AI agent, checking ads against the Diageo Marketing Code.
~60s
per asset review
90%+
agreement with experts
Read the case study →
Case studies
Don Julio, Smirnoff and Crown Royal bottles with cocktails on a table
Diageo
A compliance AI agent for the Diageo Marketing Code.
BlogPricing
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General advertising

Ad compliance for every brand, not just the regulated ones

Every UK advertiser answers to the CAP Code and consumer protection law. Voxly Vision checks your ads, social posts and landing pages against them, and your own brand guidelines, before they go live.

Book a demoSee the rules we check
Woman smiling at her phone in a café, scrolling the kind of social ads Voxly Vision checks against the CAP Code and consumer law

The problem

You don't need to sell gin or loans to end up in an ASA ruling. Retailers, travel firms, beauty brands, tech companies and charities get named every week.

The usual culprits are everyday stuff. A claim you can't back up. A "free" offer with strings attached. A was-now price that never really was. A countdown timer that resets. An influencer post with no #ad.

And the stakes have gone up. Since April 2025 the DMCC Act lets the CMA fine brands directly for misleading consumers, up to 10% of global turnover. No court case needed.

What we check

Every asset is checked against the rules that apply to every UK advertiser:

  • CAP Code: misleading claims, substantiation, prices, free offers, promotions and ad labelling.
  • BCAP Code for TV, radio and video on demand.
  • DMCC Act 2024: fake urgency, drip pricing, fake reviews and other unfair practices.
  • Business Protection from Misleading Marketing Regulations 2008 for comparative advertising.
  • Your own brand guidelines: tone, claims you're allowed to make, required disclaimers and anything legal has already said no to.

You get a verdict, the rules at stake and a recommended fix, in under a minute.

See it in action

How Voxly Vision checks an ad

Whatever you sell, the report looks the same: an overall verdict, the rules at stake and what to change before it goes live.

Example Voxly Vision ad compliance report showing the overall verdict, rule-by-rule findings and a recommended fix

We spent around two years building an AI compliance agent with Diageo's marketing team. Escalated ads could take three days or more to get full sign-off. That work is what Voxly Vision is built on, and the same engine checks any brand's ads.

Regulations we check

General Advertising

BPRs 2008

The BPRs ban misleading business-to-business advertising and set the conditions any comparative ad must meet before it names or targets a competitor. They are mirrored in the CAP and BCAP comparison rules, so in practice most disputes are handled by the ASA, though the regulations themselves carry legal weight.

Read the guide →

General Advertising

DMCC Act 2024

The DMCC Act is the UK's main consumer protection law for advertising and selling. It bans misleading claims, drip pricing and fake reviews, and crucially lets the Competition and Markets Authority fine firms up to 10% of global turnover directly, without going to court first. It has sharp teeth and marks a major shift in UK enforcement.

Read the guide →

General Advertising

BCAP Code

The BCAP Code is the rulebook for advertising on UK television and radio. Most broadcast ads are pre-cleared by Clearcast or Radiocentre before airing, but the Advertising Standards Authority can still investigate and ban them after they've run. Like its non-broadcast counterpart, it centres on ads being truthful, not misleading and socially responsible.

Read the guide →

General Advertising

CAP Code

The CAP Code is the rulebook for almost all non-broadcast advertising in the UK — social posts, websites, emails, paid digital, print, direct mail and more. It is written by the Committee of Advertising Practice and enforced by the Advertising Standards Authority. Its core principle is simple: ads must be legal, decent, honest and truthful, and must not mislead or cause serious harm.

Read the guide →

Latest rulings

No rulings write-ups for this sector yet. Catch every week's rulings on the blog.

Who it's for

Brand team gathered around a laptop, checking campaign ads for compliance with Voxly Vision

Brand managers

Check creative before it reaches legal, and stop losing days to sign-off.

See how it helps →

Compliance and marketing team meeting in a colourful office to review ads with Voxly Vision

Responsible marketing and compliance

First-pass checks on every asset, so your team focuses on the judgement calls.

See how it helps →

MarTech lead in a bright office, connecting Voxly Vision ad compliance checks to the team's tools

IT and MarTech

Ad compliance checks that plug into Slack, Teams, your DAM and workflow tools.

See how it helps →

Smiling lawyer working by a bright window, signing off ads faster with Voxly Vision compliance checks

Legal

Screen every ad before it reaches legal, so you only see what needs a lawyer.

See how it helps →

Frequently asked questions

We're not in a regulated sector. Do we really need this?
Yes. The CAP Code applies to every UK advertiser, and the ASA publishes rulings on retailers, travel, beauty and tech brands every week. The DMCC Act means the CMA can now fine you directly.

What kinds of content can it check?
Social posts, display ads, emails, landing pages and influencer content. Upload the asset and get a report in under a minute.

Can it check against our own brand guidelines?
Yes. We load your guidelines so every asset is checked for tone, approved claims and required disclaimers.

Does it replace our legal team?
No. It does the first pass so your reviewers only see the assets that genuinely need them.

Check every ad before it goes live

Voxly Vision checks images, video and copy against the rules and your own guidelines, then shows your team exactly what to fix.

Book a demo