Health Claims Compliance Software

The problem

In health, it doesn't matter if a claim is true. If it isn't on the GB register, worded the approved way, you can't make it.

Pharmacies have it harder still. Name a prescription-only medicine to the public, even on a landing page or a pop-up, and you're in breach. Weight-loss jabs have made this the busiest corner of ASA rulings.

Founders, influencers and ambassadors all want to tell your story their way. One loose line is all it takes.

What we check

Every asset is checked against the rules health brands answer to:

Nutrition and health claims: only authorised claims, within their approved wording.
MHRA Blue Guide and the Human Medicines Regulations: no prescription-only medicines to the public, claims within the licence.
CAP Code sections 12 and 15 for medicines, health and food.
Your own brand standards: approved claims lists, required disclaimers and how results can be shown.

You get a verdict, the rules at stake and a recommended fix, in under a minute.

See it in action

How Voxly Vision checks an ad

Every report shows an overall verdict, the rules at stake and a recommended fix. For health brands, that means unauthorised claims and prescription-only mentions get caught before they're posted.

Example Voxly Vision compliance report showing an overall result, key findings and a recommended action

Regulations we check

Health and Supplements

Human Medicines Regulations 2012

Part 14 of these regulations is the law behind the ban on advertising prescription-only medicines to the public, and it sets out what over-the-counter medicine ads can and can't say. It's the statutory foundation the MHRA Blue Guide and the ASA's medicines rules are built on.

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Health and Supplements

MHRA Blue Guide

The Blue Guide is the MHRA's rulebook for advertising medicines. The core prohibitions: you can't promote unlicensed products, you can't advertise prescription-only medicines to the public, and every claim must match the product's licence. It increasingly governs the landing pages and journeys behind weight-loss and pharmacy ads.

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Health and Supplements

Nutrition and Health Claims

Food and supplement ads can only use health and nutrition claims that appear on the GB Nutrition and Health Claims Register, and only worded in a way that doesn't go beyond what's authorised. It's a strict, list-based regime: if a claim isn't on the register, you can't make it — however true it might feel.

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General Advertising

DMCC Act 2024

The DMCC Act is the UK's main consumer protection law for advertising and selling. It bans misleading claims, drip pricing and fake reviews, and crucially lets the Competition and Markets Authority fine firms up to 10% of global turnover directly, without going to court first. It has sharp teeth and marks a major shift in UK enforcement.

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General Advertising

BCAP Code

The BCAP Code is the rulebook for advertising on UK television and radio. Most broadcast ads are pre-cleared by Clearcast or Radiocentre before airing, but the Advertising Standards Authority can still investigate and ban them after they've run. Like its non-broadcast counterpart, it centres on ads being truthful, not misleading and socially responsible.

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General Advertising

CAP Code

The CAP Code is the rulebook for almost all non-broadcast advertising in the UK — social posts, websites, emails, paid digital, print, direct mail and more. It is written by the Committee of Advertising Practice and enforced by the Advertising Standards Authority. Its core principle is simple: ads must be legal, decent, honest and truthful, and must not mislead or cause serious harm.

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