Voxly Vision
Every ad, checkedbefore it goes live
Voxly Vision checks every ad, from campaign assets to the social and influencer posts you don't fully control, against two rulebooks: the regulator's and your own. Then it shows your team exactly what to fix. Humans still sign off.
before it goes live
Voxly Vision
Covers the ASAEvery ad checked against the UK CAP Code, the rules the ASA enforces.Voxly VisionFCAFinancial Conduct AuthorityCovers the FCAFinancial promotions checked against the FCA's rules before they go out.
Our pilot with DiageoTwo teams, one tool
Marketing gets speed. Compliance and legal keep control. Both work from the same report.
Launch faster, with fewer rewrites
- Check creative while it's still a draft
- Read the report, not the rulebook
- Fewer rounds of amends with legal
- Send agencies and creators the exact fix
Keep control, without the bottleneck
- A first-pass check on every asset
- Every flag tied to the exact clause
- A timestamped audit trail
- A human makes every final call
Building tools for marketers? See IT and MarTech, developers and AI consultants.
One report, every rule
The regulator's rules and your own marketing code, checked in one pass across images, video and copy. Every flag comes with the clause behind it and a fix.
Voxly Vision describes the asset, checks it against every framework you've switched on, and marks each rule pass or flag with the clause behind it.
Covers almost every UK ad that isn't on TV or radio: social posts, influencer content, websites, emails and print.
Every ad for credit, savings, insurance, investments or crypto must be fair, clear and not misleading, and approved by an authorised firm.
If an ad uses AI-generated people, voices or scenes that look real, EU audiences must be told. Fines reach €15m or 3% of global turnover.
Your rules, in the same report
Alongside the regulations, Voxly Vision checks your own responsible marketing code: what you can say, how you say it, and who you say it to.
Upload your internal code and every asset is checked against it too, side by side with the regulations, in the same report.
Required messages
Responsibility lines and disclaimers present, and big enough to read.
Off-limits themes
The topics you never touch, flagged wherever they turn up.
Approved claims
Only the claims you've approved and can back up.
Audience rules
Who appears in shot, and who the ad is aimed at.
Built for regulated categories
Every ad answers to the CAP Code and consumer law. We add the specialist rules for your sector.
CAP, BCAP and Portman checks for spirits, beer, wine and RTDs.
CAP, BCAP, LCCP and 25+ checks for operators and affiliates.
Health claims and medicines checks for supplements, food and pharmacies.
HFSS, health claims and CAP checks for food and drink brands.
FCA promotion checks for banks, lenders, insurers, investment and crypto firms.
Vape, nicotine pouch and tobacco checks ahead of the 2027 ad ban.
Any other brand: CAP, BCAP and consumer law.
Green claims, influencers, fake reviews and pricing, and AI-generated ads.
Escalated ad sign-off, from three days to one hour
How we piloted AI creative reviews with Diageo, and built Voxly Vision on what we learned.
We spent around two years building an AI compliance agent called Dominic for Diageo. Before the pilot, each ad took 5 to 10 minutes to review, and escalated ads could take three days or more to sign off. As the business started to introduce AI-generated content, compliance and sign-off were in danger of becoming a bottleneck.
Dominic was trained on the Diageo Marketing Code, the rulebook behind brands like Johnnie Walker, Baileys and Guinness. It flagged anything risky with the exact rule it broke, and left the final call to a human.
Read the full case study →
Built for teams that answer to a regulator
Voxly Vision speeds up review without taking the decision away from your people.
A human makes every call
Voxly Vision flags issues and suggests fixes. Someone on your team always signs off.
A full audit trail
Every check is timestamped, with the rules applied and the result, so you can show your working.
Your rules, approved by you
We turn your guidelines into checks, and you approve each one before it goes live.
What the regulator is looking at
Weekly breakdowns of ASA rulings and what brands are posting, so your team can spot problems before the regulator does.
Questions, answered
Does Voxly Vision approve ads automatically?
No. It produces a report that shows what passes, what doesn't and why. A person on your team always makes the final sign-off decision.
Which rules does it check against?
27 UK and EU advertising regulations, codes and laws, including the CAP and BCAP Codes, FCA rules, the Portman Group Code and the EU AI Act, plus your own responsible marketing code. US rules such as the FTC, TTB and DISCUS codes are coming soon.
What can it review?
Images, video and copy: social posts, display ads, packaging, video spots and the small print.
Can it check influencer and creator posts?
Yes. Check a live post or a whole brand feed with the Chrome extension, or drop in the creative before it goes out. It looks for ad disclosure, who's in shot and the claims in the caption.
Do we need new software?
No. It works in Slack and Microsoft Teams, in Bynder and Sitecore on Enterprise plans, through our API and MCP server, or in a simple web app.
How accurate is it?
Over 90% agreement with expert reviewers in our Diageo pilot. It works best when your guidelines are clearly written down.
Which industries is it for?
Any brand that advertises. Every ad answers to the CAP Code and consumer law, and we add specialist rules for alcohol, gambling, health and supplements, financial services, and tobacco and vapes.
Faster sign-offwithout the risk
See Voxly Vision review your own creative in a 30-minute demo. Bring a campaign you're worried about.
Check creator content, not just your own ads
Gifted posts, paid partnerships and creator videos are judged as ads. Check any post before you approve it or after it's gone live.
What Voxly Vision looks for in creator posts
Open a post, feed or creator page and check it with the Chrome extension, or upload drafts in the web app. Read more about the rules for influencer content.
We watch this space every week: Feed Check reviews what brands post, and Regulator Radar covers what the ASA rules on.