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Issues

The ad compliance issues every brand faces

Some rules don't belong to one industry. Green claims, influencer posts, fake reviews and AI-generated ads catch out brands in every sector. Here's what the ASA and CMA expect, in plain English.

Looking for the rules in your sector?

Industry pages cover the extra rules for alcohol, gambling, food, health, financial services and vapes. The Regulation Library explains every code we check.

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