Drinks ads, checked before the Portman Group does

Alcohol is one of the most watched categories in UK advertising. The ASA polices your ads. The Portman Group polices your names, packs and promotions. And your own responsible marketing code sits on top of both.

The rules are subtle. A cartoon here, a "shoot it" there, an influencer who looks 23, and you're in a ruling. Ignore a Portman decision and retailers can be asked to pull your product off the shelf.

Meanwhile your team is posting every day. Sending every asset to legal is slow. Not sending them is a gamble.

Every asset is checked against the codes that apply to drinks brands:

• CAP Code section 18: no appeal to under-18s, no link to social or sexual success, no encouraging excess.
• BCAP Code for TV, radio and video on demand.
• Portman Group Code for names, packaging and promotions.
• Your own responsible marketing code: required messages like drinkaware.co.uk, what you can and can't say about strength, and how moderation is shown.

You get a verdict, the rules at stake and a recommended fix, in under a minute.

We spent around two years building an AI compliance agent with Diageo's marketing team. Escalated ads could take three days or more to get full sign-off. That work is what Voxly Vision is built on.

Does Voxly Vision replace our legal or compliance team?
No. It does the first pass so your reviewers only see the assets that genuinely need them.

Can it check packaging as well as ads?
Yes. Upload label and pack designs and it checks them against the Portman Group Code.

Can it check against our own responsible marketing code?
Yes. We load your code so every asset is checked for required messages and what you can and can't say.

Does it work for influencer content?
Yes. Check creator posts before they go live, including whether anyone looks under 25.